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Fenestration Conversations episode #21: A Map for the Americas – Dr. Thomas Troeger, REHAU North America

Newly anointed CEO of REHAU Americas, Dr. Thomas Troeger, joins Fenestration Conversations to talk about his plans in this market for one of Europe’s largest window system manufacturers. As a performance supplier, REHAU has struggled to break through in cost-conscious Canada and the United States, but tightening energy efficiency requirements are showing Troeger an opportunity for growth and the parent organization is reacting with significant investments in production in Mexico and South America. The conversation touches on new framing technology, REHAU’s approach to marketing and fabricator support, the prospects for inflation, COVID challenges to supply chains, differences between Europe and North America and more.